How Mount Everest became Everyone's Dream to Conquer
A dedicated athlete, a dream believer and an entrepreneur, Omar had many stories to tell. At the start, he struggled to get enough attention to secure the necessary sponsorships for his adventures because mountain climbing was not interesting enough.
PR Opportunity
In our strategy, instead of pitching the mountain climbing stories, we steered to telling the 'inspirational story' behind each adventure. This was the story people wanted to hear; and this started to open many doors.
The Result
Our 10-year journey with Omar took us to the highest mountains he conquered, the furthest points on the globe he reached, to his adventures in space; and his latest episode crossing the Atlantic Ocean unassisted .. and between this that .. he inspired the mass .. and won the hearts of everyone.