How we supported MasterCard's launch in Egypt

MasterCard started its operations in Egypt in 2007; a time that was very challenging due to the presence of one main competitor with 100% market share. 

PR Opportunity 

The market scarcity of global payment networks set the stage for MasterCard as a new comer. MasterCard campaigns were very extensive in Egypt - with timely on brand initiatives. There were many stories to tell, and several events to do - all clearly narrating the brand's story.

The Result

We worked closely with their regional agency to drive MasterCard business in Egypt. During a period of four years, we handled 13 events, 10 interviews and 40 press releases.

Designed and Developed by CYAN DIGITAL HOUSE