How we handled the deal of the year - A US$244 million acquisition in Egypt’s Commercial International Bank
When Actis entered the Egyptian market in 2008, very few knew about this UK based firm investing in emerging markets.
PR Opportunity
The opportunity came when Actis made headlines with the biggest deal of the year, investing US$244 million, to become the biggest single shareholder in CIB. Media relations was king; timely response to the media was the essence - locally and internationally; managing interview requests, sharing quotes, checking for accurate reporting, daily media monitoring and reporting - all played significant roles in this success story.
The Result
Staggering media coverage across all media outlets. In Egypt, the acquisition featured in over 100 articles across top tier multiple media with a total reach of over 32 million; and a PR value of over $400,000.