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Event Management


Education

TUB El-Gouna

The opening of Technische Universität Berlin (TUB) in El Gouna early 2012 was like a breath of fresh air in the midst of Egypt’s post revolution challenges. It was an event with a lot of promise, and that was the angle we capitalized on in launching the first German post-graduate university in Egypt.

The press conference hosted the German Ambassador, Samih Sawiris and TUB president amongst other senior executives on the panel. A business event followed with the participation of the business community in Egypt to present them with sponsorship opportunities. The events were warmly welcomed by both the media and the business community and generated excellent coverage in all media outlets.

Sports

El Gouna International Squash Open

This international tournament was launched in 2010 and 2012. El Gouna International Squash Open is part of the PSA tour and is considered a super series platinum event. 32 international world champions from 16 countries participated in the 10-day event, which offered a total of $ 120,000 prize fund.

A festival of local and international media covered the event form inception and throughout the final ceremony. A dedicated press center was established on site in El Gouna, providing local and international media with first class services, on the ground support and all other event's logistics.

master-inner

Banking

MasterCard Events

MasterCard has been one of our first partners and a true favorite. We have partnered with MasterCard in over 15 events, where they have shared business and consumer insights across all regional markets. From press conferences, to business briefings, to round tables and joint events with business partners, we have managed to positively grow their media relations and help position them at the forefront of others.

Retail

SunCity 

A great project and great people sums our experience with SunCity, which has gracefully survived the challenges post Egypt’s revolution. Despite the huge investments in finances and resources, this was a project driven by passion – and passion is contagious. We have worked with SunCity since the early days of construction and throughout the opening.

In addition to the PR plan, we have also prepared and executed on the ground events around the opening, as well as ATL and BTL communication. 

Lifestyle

Fusion Restaurant 

We worked with Americana on several projects, including the opening of TGI CityStars, and the opening of Fusion Restaurant in Giza. Fusion was Americana’s entry in premium Asian cuisine offering Sushi and Teppanyaki favorits.

Americana had already established a successful entry through its first outlet in Maadi, and this success had to further escalate to establish the brand as a strong contender in this ‘niche’ market. The Opening event was a culmination of the best of the best. From beautifully designed giveaways specially flown from Japan, to a festival of Sushi favorites and tepanyaki stations, all in a stunning setting on the Nile, complimented with ‘la crème de la crème’ invitees.

Blue Ocean PR, think deep

Blue Ocean Public Relations was established in February 2008. ‘Blue Ocean’ is inspired from ‘Blue Ocean Strategy’, a revolutionary business strategy that aims at shifting the traditional competition-focused approach from ‘Red Oceans’ to a new value curve driven by innovations, creating new opportunities and uncontested market space ‘Blue Oceans’.

“Man cannot discover new oceans unless he has the courage to lose sight of the shore." André Gide

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